I had the privledge to be selected for the Marketing Study Abroad Program here at JMU, where we explored Greece and Turkey. I fully immersed myself in the local traditions and scenery of the lively islands of Kos, Symi, Tilos, and Rhodes. My adventure then took me to Turkey, where Bodrum and Izmir beautifully blended modernity with history. This experience not only enhanced my academic journey but also expanded my understanding of marketing within different cultural contexts.